- Post-Newsweek launches Mobile DTV channels to reach consumers on the move for the first time
- Harris chosen due to its experience with transmission systems and leadership role in ATSC Mobile DTV
- Mobile DTV extends Harris' traditional broadcast transmission business
DENVER, January 5, 2011 — Harris Corporation (NYSE:HRS) announced that Post-Newsweek Stations, Inc., owner and operator of six U.S. television stations, has selected Harris® MPH™ ATSC Mobile DTV systems for its operations in Detroit (WDIV-DT) and Orlando, Fla. (WKMG-DT).
WDIV launched first with a single mobile channel, simulcasting its primary over-the-air channel, and WKMG has followed with a similar launch. Post-Newsweek installed both systems within existing Harris transmitters, and plans to roll out Harris MPH systems at its four remaining stations.
"Harris has been a leader in ATSC Mobile DTV technology from the early stages, and all of our stations have Harris broadcast transmission equipment," said Marcus Williams, vice president and chief engineer, Post-Newsweek Stations. "Our evaluations of their mobile technology, along with our familiarity with Harris transmission systems, made our selection a fairly easy choice."
The Harris MPH system includes the NetVX™ video networking system, Synchrony™ mobile networking adapter and Apex M2X™ exciter, as well as the Roundbox Server for Mobile DTV from Roundbox Inc., which generates service signaling and transmits a rich Electronic Service Guide (ESG). Williams emphasized that the software-driven features of the MPH system are impressive, particularly the software-defined architecture of the Apex M2X exciter for simple field updates.
"Broadcast is a service to our consumers, and we like that our viewers can access our programming on a mobile phone or PDA whether sitting on a park bench, walking around a school campus or at an airport waiting on a flight," said Williams. "More importantly, Mobile DTV is an efficient way to reach viewers on the move with breaking news, weather warnings and other emergency information. Over-the-air broadcasting is a push model, which is a far more efficient way to reach many viewers in emergency situation than relying on a request model."
Harris Broadcast Communications offers products, systems and services that provide interoperable workflow solutions for broadcast, cable, satellite and out-of-home networks. The Harris ONE™ solution brings together highly integrated and cost-effective products that enable advanced media workflows for emerging content delivery business models.