Mr. Leopold will direct all Sharp corporate, consumer, B2B and solar divisions
MAHWAH, NJ -- Sharp Electronics Corporation (SEC) today announced that Jeffrey Leopold has been named director of public relations. Working within the Strategic Marketing and Communications Division, Mr. Leopold is responsible for public relations activities in the U.S. for Sharp Electronics Marketing Company of America, Sharp Imaging and Information Company of America and Sharp’s Solar Energy Solutions Group. Mr. Leopold reports to Bob Scaglione, chief marketing officer, Sharp Electronics Corporation.
Mr. Leopold has a strong background in public relations and marketing, working at both agencies and at corporations. At public relations firm Porter Novelli, Mr. Leopold worked on consumer brands including Gillette, Sprint, HP and Polaroid. At Ogilvy, Mr. Leopold was senior vice president, director of global communications for Ogilvy PR and Ogilvy Action. While at Disney, Mr. Leopold was responsible for promotional marketing in New York for Walt Disney Parks and Resorts.
Most recently Mr. Leopold served as director, corporate marketing for CUnet, a company focused on providing interactive marketing solutions for colleges and universities.
“I am very excited to be part of the team at Sharp Electronics Corporation and look forward to working with the group to further build Sharp’s brand in the US through PR initiatives,” said Leopold. “Sharp has a long history in creating products that are unique and relevant and I am honored to be part of a company with such a rich and robust history.”
“We are thrilled to have Jeff here at Sharp leading our public relations efforts,” said Mr. Scaglione. “His public relations background in both consumer and b2b, along with his experience in brand building is a perfect fit for us at Sharp.”